Title | Marketing research for conservation and development |
Author or Responsible organization/project | FSIV/Sustainable Utilization of Non-timber Forest Productions Project |
Year | 2002 |
Total page | 100 |
Code | 101 |
Classification | report |
Summary | Sustainable Utilization of Non-timber Forest Productions Project focuses on the role of non-timber forest products in biodiversity conservation and socioeconomic development in Vietnam. This collection of case studies presents a conservation-oriented version of the MA&D (Marketing Analysis and Development) methodology that grew out of the marketing component of the Vietnam-IUCN Project on sustainable Utilization of NTFPs. |
Publisher | FSIV Non-timber Forest Products Research Center |
Key word | Marketing; case studies; NTFP; socioeconomic development |
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